Sprints -

Clarity before you renew, renegotiate, or walk away

An independent, senior view on whether an agency is genuinely creating value or not.

Agency relationships often become expensive before they become clear. Agencies can sound good, sound busy and marketing teams can be enthused, but the value is unclear. This sprint gives founders an independent, senior view on whether an agency is creating value or not.

Not sure about the agency —

When this sprint is right

This sprint is designed for moments when:

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A contract renewal is approaching and confidence is mixed

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Performance looks busy, but impact is hard to prove

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Multiple agencies are involved and accountability is blurred

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You suspect value leakage but lack evidence

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You need to make a call that will stand up

Decision clarity is required —

Verdict

You receive a written verdict covering:

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What the agency is genuinely contributing

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Where value is unclear, overstated or misaligned

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Which activities are defensible and which are not

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Commercial and structural risks in the current setup

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A clear recommendation: renew, renegotiate or exit

What I look at —

What is reviewed

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Scope versus actual output

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Strategic promise and contribution versus execution

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Efficiency of delivery

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Commercial terms and incentives

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Measurement and reporting integrity

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Dependency risks and switching costs

How We Work With You -

What To Expect

Threshold is designed to intervene at specific moments.

15-Minute Sanity Check Call

Confirm which sprint fits or whether you need Threshold at all.

Sprint Begins (5-8 Working Days)

Fixed scope. We run the Decision Sprint you need, gathering & analysing data from across your business, your agency and the market.

Written Verdict Delivered

Clear document: what matters, what doesn't, what to stop, what to back, the decision to make next.

Walkthrough Call, Then You're Done

You use the verdict. If you want more support later, you ask. Some founders choose to continue with monthly decision reviews after their sprint.

Who Uses Threshold -

Founders & leaders who need senior marketing judgement.

SME founders & Senior leaders across:

Consumer Brands & DTC

SaaS & Tech Businesses

PE Backed Scale-Ups

Battle-tested judgement —

Threshold's Judgement Has Been Developed in the Field.

Threshold's judgement has been developed managing £275m marketing investment across major consumer brands, SMEs and charities including ASDA, PokerStars, Sports Direct, Silver Cross and Evans Cycles.

That experience is now available to founders at the exact moment high-stakes marketing decisions need to be made.