Sprints -

Senior marketing judgement, without the hire

Many founders & leaders reach a point where marketing decisions outgrow the room.

This sprint provides experienced, independent judgement on whether your current direction is sound and what decisions should be made next without committing to a permanent hire. You’re not hiring me as a Marketing Director, you’re borrowing the judgement of one, at the exact moment that judgement matters.

Marketing doesn't feel right —

When this sprint is right

This sprint is designed for moments when:

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Marketing activity has grown faster than leadership confidence

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You're unsure whether strategy, execution, or structure is the issue

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Teams are busy but progress feels unclear

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You're delaying decisions because the risk feels high

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Hiring a senior marketer feels premature or risky

Decision clarity is required —

Verdict

You receive a written verdict covering:

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Whether the current marketing direction is sound

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What is genuinely working versus noise

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Key risks in the current setup

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What to stop, protect, and prioritise

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The next clear decision to make

What I look at —

What is reviewed

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Market & key competitors

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Strategy and objectives

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Comms Strategy

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Channel mix and emphasis

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Performance vs key KPIs

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Agency and internal roles

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Measurement and feedback loops

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Decision-making structures

How We Work With You -

What To Expect

Threshold is designed to intervene at specific moments.

15-Minute Sanity Check Call

Confirm which sprint fits or whether you need Threshold at all.

Sprint Begins (5-8 Working Days)

Fixed scope. We run the Decision Sprint you need, gathering & analysing data from across your business, your agency and the market.

Written Verdict Delivered

Clear document: what matters, what doesn't, what to stop, what to back, the decision to make next.

Walkthrough Call, Then You're Done

You use the verdict. If you want more support later, you ask. Some founders choose to continue with monthly decision reviews after their sprint.

Who Uses Threshold -

Founders & leaders who need senior marketing judgement.

SME founders & Senior leaders across:

Consumer Brands & DTC

SaaS & Tech Businesses

PE Backed Scale-Ups

Battle-tested judgement —

Threshold's Judgement Has Been Developed in the Field.

Threshold's judgement has been developed managing £275m marketing investment across major consumer brands, SMEs and charities including ASDA, PokerStars, Sports Direct, Silver Cross and Evans Cycles.

That experience is now available to founders at the exact moment high-stakes marketing decisions need to be made.

Senior marketing judgement, without the hire