Sprints -

Which Marketing Numbers
Can you Trust

Know which numbers you can trust and what decisions you need to make next here.

Many marketing dashboards create the appearance of certainty without substance. This sprint restores confidence by identifying which metrics are reliable enough to guide decisions, which are creating false reassurance or confusion and most importantly which decisions to make next in this space.

Not sure about the agency —

When this sprint is right

This sprint is designed for moments when:

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There are many dasboards & reports, but growth feels fragile or unconnected

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Different teams trust different numbers

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Attribution doesn’t reflect reality

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Decisions feel driven by habit rather than evidence

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You no longer know which levers matter

Decision clarity is required —

The Measurement verdict

You receive a written verdict covering:

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Which metrics are decision-worthy

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Which metrics are misleading or over-weighted

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Where confidence is justified and where it isn’t

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How measurement should influence decisions

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What to stop reporting or reacting to

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Which growth levers are missing from your reports

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Which decisions to make next on measurement

What I look at —

What is reviewed

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KPIs and dashboards

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Attribution logic

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MMM inputs and outputs

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Reporting incentives

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Decision-making patterns

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Gaps between numbers and outcomes

How We Work With You -

What To Expect

Threshold is designed to intervene at specific moments.

15-Minute Sanity Check Call

Confirm which sprint fits or whether you need Threshold at all.

Sprint Begins (5-8 Working Days)

Fixed scope. We run the Decision Sprint you need, gathering & analysing data from across your business, your agency and the market.

Written Verdict Delivered

Clear document: what matters, what doesn't, what to stop, what to back, the decision to make next.

Walkthrough Call, Then You're Done

You use the verdict. If you want more support later, you ask. Some founders choose to continue with monthly decision reviews after their sprint.

Who Uses Threshold -

Founders & leaders who need senior marketing judgement.

SME founders & Senior leaders across:

Consumer Brands & DTC

SaaS & Tech Businesses

PE Backed Scale-Ups

Battle-tested judgement —

Threshold's Judgement Has Been Developed in the Field.

Threshold's judgement has been developed managing £275m marketing investment across major consumer brands, SMEs and charities including ASDA, PokerStars, Sports Direct, Silver Cross and Evans Cycles.

That experience is now available to founders at the exact moment high-stakes marketing decisions need to be made.

Which Marketing Numbers Can you Trust