This sprint is designed for moments when: • A contract renewal is approaching and confidence is mixed • Performance looks busy, but impact is hard to prove • Multiple agencies are involved and accountability is blurred • You suspect value leakage but lack evidence • You need to make a call that will stand up
Decision clarity is required -
The verdict
You receive a written verdict covering:
• What the agency is genuinely contributing • Where value is unclear, overstated or misaligned • Which activities are defensible and which are not • Commercial and structural risks in the current setup • A clear recommendation: renew, renegotiate or exit
What I look at -
What is reviewd
• Scope versus actual output • Strategic promise and contribution versus execution • Efficiency of delivery • Commercial terms and incentives • Measurement and reporting integrity • Dependency risks and switching costs
How we work with you -
WHAT TO EXPECT
Threshold is designed to intervene at a specific moment.
1. 15-minute sanity check call
Confirm which sprint fits or whether you need Threshold at all
2. Sprint begins (5-7 working days)
Fixed scope. Reviewing the key aread outlined about. Conversations with your team and agencies.
3. Written verdict delivered
Clear document: what matters, what doesn't, what to stop, what to back, the decision to make next.
4. Walkthrough call, then you're done
You use the verdict.
If you want more support later, you ask.
Some founders choose to continue with monthly decision reviews after their sprint.
Who uses Threshold
Founders & leaders who need senior marketing judgement
SME founders and CEOs across: - Consumer brands and DTC - SaaS and tech businesses - PE backed scale-ups - Professional services
Threshold applies judgement developed managing £275m in marketing investment across major consumer brands, SMEs and charities including ASDA, PokerStars, Sports Direct, Silver Cross and Evans Cycles.
That experience is now available to founders at the exact moment high-stakes marketing decisions need to be made.
Battle-tested judgement -
THRESHOLD'S JUDGEMENT HAS BEEN DEVELOPED MANAGING £275M MARKETING INVESTMENT
Book a 15-minute sanity check call.
Independent. No pitch. No obligation.
We'll confirm if Threshold is right for your situation - or if you're better served elsewhere.
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