Many founders & leaders reach a point where marketing decisions outgrow the room.
This sprint provides experienced, independent judgement on whether your current direction is sound and what decision should be made next without committing to a permanent hire.
You’re not hiring me as a Marketing Director, you’re borrowing the judgement of one, at the exact moment that judgement matters.
This sprint is designed for moments when: • Marketing activity has grown faster than leadership confidence • You’re unsure whether strategy, execution, or structure is the issue • Teams are busy but progress feels unclear • You’re delaying decisions because the risk feels high • Hiring a senior marketer feels premature or risky
Decision clarity is required -
The verdict
You receive a written verdict covering:
• Whether the current marketing direction is sound • What is genuinely working versus noise • Key risks in the current setup • What to stop, protect, and prioritise • The next clear decision to make
What I look at -
What is reviewd
• Market & key competitors • Strategy and objectives • Comms Strategy • Channel mix and emphasis • Performance vs key KPIs • Agency and internal roles • Measurement and feedback loops • Decision-making structures
How we work with you -
WHAT TO EXPECT
Threshold is designed to intervene at a specific moment.
1. 15-minute sanity check call
Confirm which sprint fits or whether you need Threshold at all
2. Sprint begins (5-7 working days)
Fixed scope. We review all the ke areas outline above and hold conversations with your team and agencies where needed.
3. Written verdict delivered
Clear document: what matters, what doesn't, what to stop, what to back, the decision to make next.
4. Walkthrough call, then you're done
You use the verdict.
If you want more support later, you ask.
Some founders choose to continue with monthly decision reviews after their sprint.
Who uses Threshold
Founders & leaders who need senior marketing judgement
SME founders and CEOs across: - Consumer brands and DTC - SaaS and tech businesses - PE backed scale-ups - Professional services
Threshold applies judgement developed managing £275m in marketing investment across major consumer brands, SMEs and charities including ASDA, PokerStars, Sports Direct, Silver Cross and Evans Cycles.
That experience is now available to founders at the exact moment high-stakes marketing decisions need to be made.
Battle-tested judgement -
THRESHOLD'S JUDGEMENT HAS BEEN DEVELOPED MANAGING £275M MARKETING INVESTMENT
Book a 15-minute sanity check call.
Independent. No pitch. No obligation.
We'll confirm if Threshold is right for your situation - or if you're better served elsewhere.
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