Know why momentum has slowed and what the and where future effort should be focused
Spend continues to go out the door, there is lots of activity, but growth and momentum have stalled.
What worked before is not working now.
This sprint diagnoses why momentum has slowed and where the focus should be get growth back on track, before more money is committed on in-effective assumptions.
This sprint is designed for moments when: • CAC is rising while ROI is decreasing • Scaling tactics no longer scale • New channels underperform expectations • Teams are busy but impact feels marginal • You’re unsure where the next bet should be placed
Decision clarity is required -
The Growth verdict
You receive a written verdict covering:
• Why growth has stalled • Which constraints matter most • What assumptions are no longer valid • What not to double down on • Where the next safe opportunity lies
Threshold is designed to intervene at a specific moment.
1. 15-minute sanity check call
Confirm which sprint fits or whether you need Threshold at all
2. Sprint begins (5-7 working days)
Fixed scope. Reviewing the key data outlined about. Conversations with your team and agencies.
3. Written verdict delivered
Clear document: what matters, what doesn't, what to stop, what to back, the decision to make next.
4. Walkthrough call, then you're done
You use the verdict.
If you want more support later, you ask.
Some founders choose to continue with monthly decision reviews after their sprint.
Who uses Threshold
Founders & leaders who need senior marketing judgement
SME founders and CEOs across: - Consumer brands and DTC - SaaS and tech businesses - PE backed scale-ups - Professional services
Threshold applies judgement developed managing £275m in marketing investment across major consumer brands, SMEs and charities including ASDA, PokerStars, Sports Direct, Silver Cross and Evans Cycles.
That experience is now available to founders at the exact moment high-stakes marketing decisions need to be made.
Battle-tested judgement -
THRESHOLD'S JUDGEMENT HAS BEEN DEVELOPED MANAGING £275M MARKETING INVESTMENT
Book a 15-minute sanity check call.
Independent. No pitch. No obligation.
We'll confirm if Threshold is right for your situation - or if you're better served elsewhere.
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