Know which numbers you can trust and what decisions you need to make next here
Many marketing dashboards create the appearance of certainty without substance.
This sprint restores confidence by identifying which metrics are reliable enough to guide decisions and which are creating false reassurance or confusion.
And most importantly which decisions to make next in this space.
This sprint is designed for moments when: • Reports look good, but growth feels fragile • Different teams trust different numbers • Attribution doesn’t reflect reality • Decisions feel driven by habit rather than evidence • You no longer know which levers matter
Decision clarity is required -
The Measurement verdict
You receive a written verdict covering:
• Which metrics are decision-worthy • Which metrics are misleading or over-weighted • Where confidence is justified and where it isn’t • How measurement should influence decisions • What to stop reporting or reacting to • Which growth levers are missing from your reports • Which decisions to make next on measurement
What I look at -
What is reviewd
• KPIs and dashboards • Attribution logic • MMM inputs and outputs • Reporting incentives • Decision-making patterns • Gaps between numbers and outcomes
How we work with you -
WHAT TO EXPECT
Threshold is designed to intervene at a specific moment.
1. 15-minute sanity check call
Confirm which sprint fits or whether you need Threshold at all
2. Sprint begins (5-7 working days)
Fixed scope. Reviewing the key data outlined about. Conversations with your team and agencies.
3. Written verdict delivered
Clear document: what matters, what doesn't, what to stop, what to back, the decision to make next.
4. Walkthrough call, then you're done
You use the verdict.
If you want more support later, you ask.
Some founders choose to continue with monthly decision reviews after their sprint.
Who uses Threshold
Founders & leaders who need senior marketing judgement
SME founders and CEOs across: - Consumer brands and DTC - SaaS and tech businesses - PE backed scale-ups - Professional services
Threshold applies judgement developed managing £275m in marketing investment across major consumer brands, SMEs and charities including ASDA, PokerStars, Sports Direct, Silver Cross and Evans Cycles.
That experience is now available to founders at the exact moment high-stakes marketing decisions need to be made.
Battle-tested judgement -
THRESHOLD'S JUDGEMENT HAS BEEN DEVELOPED MANAGING £275M MARKETING INVESTMENT
Book a 15-minute sanity check call.
Independent. No pitch. No obligation.
We'll confirm if Threshold is right for your situation - or if you're better served elsewhere.
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